Archive for the ‘Bangalore City Shopping’ Category

Brand Factory

April 5, 2007

Brand Factory is the name of an outlet that sells brands at a discount. When I first heard this, I was skeptical. But when I visited the place, I realized that it is not ordinary brands that they are talking about, they brands are reputed brands. Only a few days ago I realized that it was floated by the Future group – the same group that runs Big Bazaar, e-zone.

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The USP of the place is that it sells brands cheaper; if you are looking for dirt cheap prices, forget it. But every brand is offered at a decent discount. I read in a piece a few days ago that their business model works on sourcing surpluses from various companies – which is a smart move.

Overall, the place is teeming with staff – and the space utilization is high, but if you want brands are you are ok with a slightly claustrophic place, it is the place to be while scouting for discounts.

Interestingly just to the left of the Brand Factory building, the billboard that you (don’t) see is for Megamart, Arvinds discount brand. To me, as a consumer, Brand factory is not the best place (not yet) for mens clothing, but for womens clothing, it has a winner (and you know what happens if you have the women coming to shop – the men have to follow).

The footfalls (the guard here has a footfall counter – two – presumably men and women- in his hand) in this place considering it is new, is quite amazing. There are more people here than either of Shoppers stop or any of the other bigger outlets in Bangalore. And the place of its launch Marathahalli is the Uttar Kashi for all discount shoppers in Bangalore. Smart choice. Someone has done their homework very well.

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Labels: brands, retail

Another lesson here

We all know by now, how to write about India, but heres an advanced course.

First, the name, of the hero of your piece. Preferably the first name should be a Rahul, Vijay or Simran type name. It is preferable that the second is a tough to pronounce one.

Make a necessity a virtue. Repeat as necessary.

The growing American interest in Indian education reflects a confluence of trends. It comes as American universities are trying to expand their global reach in general, and discovering India’s economic rise in particular. It also reflects the need for India to close its gaping demand for higher education.

Well, lets not kid ourselves, they are not altruistic. It is a huge market and it is “foreign students” who pay fees in the US, so it is important that, like our search for oil, they search resources who will pay for their courses.

Add salt to taste.

India’s public universities are often woefully underfinanced and strike-prone.

Indians are already voting with their feet: the commission estimates that 160,000 Indians are studying abroad, spending an estimated $4 billion a year. (Nobody goes abroad because of strikes and because universities are underfinanced – they go for a thousand other reasons.)

Bring out your servility hat.

The applicants on the recent evening in Chennai were eager to please the gatekeepers from Pittsburgh. They addressed them politely with a series of “yes, sirs.” Asked what they could contribute to Carnegie Mellon, some of them became flummoxed.

For every Carnegie Mellon or Columbia there are other dubious colleges from all over the world taking advantage of the lax regulations. Currently, any Tom, Dick, Harry or ponytail can get a tie up with any single room kitchen university from anywhere and depending on his or her marketing skills, get students. After all, in India, getting students is not the toughest part.

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